What is organic search engine optimization and why it’s so important to your online business? But at first let's clear something. There are two ways to generate traffic from the search engines: Organic search engine optimization and paid search engine advertising.
Organic SEO is a method used for achieving a better search engine ranking via high quality and
relevant content. The key to Organic SEO is to incorporate, in a natural way, relevant keywords and phrases in the site's structure.
Paid search advertising, or PPC, relies on purchased keywords or search phrases to send visitors to a website. If you are just starting a new website and struggle to get some traffics, PPC advertising is a solution to obtain a steady stream of visitors while you are waiting your website to rank well in the search engines.
But keep in mind that PPC advertising can be very costly. Some competitive keywords require a minimum bid of 2$ to get your ad running. Ouch! Add to this the occasional bidding war coupled with click fraud and you are well prepared for the ride of your life!
I believe that PPC advertising should always be a temporary solution. Not a permanent one! If you want a higher ranking without spending a fortune, you need content that people want to read.
That's why organic search engine optimization is so important. If you're planning to be around for the next 5 years and want to be successful on the internet without getting broke, then organic SEO is a solution that you can't afford to miss!
To your Success www.nicheforseo.com
